Eaton Corporation Associate Marketing Manager in Pune, India
Eaton is a global leader in power management solutions with 2016 sales of $19.7 billion. Eaton provides energy efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, reliably, safely and sustainably. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries. Eaton is more than the products we invent and produce – the way we do business is just as important. At Eaton, our vision and aspirational goals define who we are – both individually and as an organization – and direct our activities every day. For more information, visit www.eaton.com
Sales and Marketing Center (SMC) partners with multiple Eaton businesses across different geographies to deliver incremental value and drive growth by providing best in class solutions and practices through its five integral CoEs - Sales Analytics & Market Research [SAMR], Creative CoE, Customer Services [CS], Master Data Management [MDM] and Pricing CoE. SMC provides diverse opportunities and platform to accelerate individual careers in a challenging environment through exposure to different global and regional sales and marketing initiatives. SMC fosters an inclusive environment by reinforcing behaviors that recognize, value and leverage talent capabilities which helps to drive innovation & contribute to Eaton’s business growth.
The Associate Marketing Manager supports the development of product line strategies for assigned product line portfolio working with the Global Product Category Manager.
The measure of success is implementation of the plan and growth in revenue and profitability over planned period.
Working with cross functional teams to develop new products in line with product technology roadmaps to achieve cost targets, revenue and profitability expectations. Responsible to drive demand creation in conjunction with the commercial teams globally.
Supports new product introductions into the market place. Assess competitive position of the product offerings and directs investment to achieve best in class cost and feature position for product lines under management.
Provides market, competitive and customer intelligence to the marketing teams in support of long-term strategy and tactical plans.
ESSENTIAL FUNCTIONS: (Limit yourself to 8-12 statements)
List the essential functions (i.e. key responsibilities with expected end results) that must be accomplished in order to fulfill the purpose of your position as described above. Major duties, functions and key responsibilities but not limited to are as follows:
Customer and Competitive intelligence:
Conduct secondary market research on competitors – analysis on their product catalogues/ portfolio, understand gaps, key areas of strengths and weaknesses to inform product rationalization and new product development decisions
Conduct secondary research on competitor manufacturing footprint, fulfillment locations and policies, lead times.
Derive customer intelligence through understanding of their key strategies, product platforms and roadmaps through secondary research.
Conduct research on industry trends and emerging technologies.
Work closely with the Engineering shared services team to cross reference customer and competitor portfolios with Eaton portfolios by using catalogs and engineering drawings.
Analysis of competitive pricing info to inform pricing strategies and decisions.
Strategic Plan development:
- Provide support to product management team in development of annual strategic plans through above-mentioned secondary market research and other forms of support in developing the presentations.
Business case development:
- Help develop business cases for product management teams for new initiatives by using the tools like Pro Launch and the portfolio assessment tool.
Help support product teams through active funnel tracking (risks, opportunities, wins and losses) through C360, drive follow ups with global sales teams.
Support collateral development as needed with creative team.
Conduct audits on BMH reports and ensure governance to BMH Hierarchy globally.
Support continuous improvement in data integrity of the PDH (Product Data Hub).
Monitor data quality on Eaton.com and PowerSource websites and work to “clean-up” inconsistencies and in inaccuracies.
Monthly data analytics and reporting:
C360 funnel tracking and analytics – new products and existing products.
D-list tracking, follow up and support.
Monthly support to update Life Cycle Management Dashboards and regional product plans including follow up analysis.
Describe any specialized knowledge or skill (e.g., technical, scientific, administrative, managerial) that your position requires.
Bachelor's degree from an accredited institution.
3-5 years of experience in a B2B industrial company
Relevant experience in Product Marketing.
Comprehensive knowledge of technical systems and products.
Proficient with Microsoft Office software products including, Excel, Word, PowerPoint and Access.
Well-developed communication and organizational skills.
Must have the passion and curiosity to learn.
Project management experience.
New product commercialization experience.
Participation in Strategic Product Planning and Product Road mapping.
We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters.
We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.
Region: Asia Pacific
Organization: Corporate Sector
Job Level: Individual Contributor
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: Relocation from within hiring country only
Travel: Yes, 10 % of the Time
Eaton is an Equal Opportunity and Affirmative Action Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.