Eaton Corporation Lead Marketing Analyst in Raleigh, North Carolina

Eaton’s Electrical Division is seeking a Lead Marketing Analyst. This position is located in our Moon Township, PA OR Raleigh, NC facility.

Position Summary

The technical marketing specialist will be responsible for executing and deploying marketing campaigns, emails, forms and landing pages using our marketing automation platform. The role requires technical skills including HTML5, JavaScript CSS and an understanding of conditional logic. The candidate will be responsible for programming complex automation programs within the Eloqua 10 marketing automation system . They will have a firm grasp on data best practices and will be responsible for creating and updating programs to cleanse data. They will be liason with IT on technical questions regarding integrations between Eloqua and Oracle CRM as well as other tools such as analytics and reporting. Additionally, he or she will be knowledgeable in email best practices and the CAN-SPAM act, help educate co-workers on the best tactics and ensure compliance of laws and regulations. They will also help train on the tool when required. This candidate will be a skilled project manager, technical coder, and be able to define and document processes for others to follow.

Essential Responsibilities

  • Liaise with the marketing team to ensure successful deployment of marketing emails and campaigns using our marketing automation system (Eloqua)

  • Deploy brand identity standards and taking a leadership role in enforcing compliance

  • Implement automated lead-nurturing programs to positively impact our current lead database

  • Establish, track and report on standard campaign metrics to optimize

  • Provide feedback and content for monthly operations report

  • Design and test web forms and landing pages to ensure accurate lead collection and process flow

  • Coordinate and integrate efforts with other Marketing personnel and cross-functional teams on a global basis

  • Serve as a company expert in email marketing strategies

  • Become power user of our marketing automation platform

  • Integrate forms with C360 as required, test with IT

  • Monitor inbox and respond to emails accordingly. Manage unsubscribes.

  • Maintain data quality by following import processes and form processing steps. Monitor data periodically for cleanliness and make updates to the contact washing machine to improve data quality as needed.

  • Take the lead on integrating other marketing cloud applications or tools with Eloqua and documenting the process. (once IT approved.)

  • Document processes within Eloqua and share with other users.

Qualifications

Position Criteria

  • Detailed oriented

  • Innovative problem solver – always searching for the best solution

  • Excellent written and verbal communication skills with strong attention to detail

  • Possess data evaluation skills with ability to extract and interpret data from various sources to offer creative marketing and product solutions

  • Proficiency with Microsoft Office, Macromedia Dreamweaver, and Adobe Photoshop

  • Have knowledge of CRM systems along with experience in integrating Eloqua with a CRM

  • Understands the fundamentals of lead management and lead scoring.

Basic Qualifications

  • Bachelor’s degree from an accredited institution

  • Minimum 5 years’ experience in digital marketing automation, skilled in HTML

Preferred Qualifications

  • Bachelor’s degree in Business or Marketing from an accredited institution.

  • Minimum 5 years’ experience in digital marketing- preferably in B2B environment

  • Understand e-mail best practices

  • Skilled in HTML, CSS and JavaScript to support online marketing initiatives

  • Have experience with marketing automation platform. Specifically Eloqua.

  • Solid understanding of online customer behavior

  • Spanish speaking a plus.

Eaton is a power management company with 2016 sales of $19.7 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries. For more information, visit Eaton.com.

At Eaton we see things differently. We see opportunities to innovate, go above and beyond, and we work hard because what we do reflects who we are. If you see things differently – if you’re determined, motivated and focused on improving the world around you – then it’s time to see where a career at Eaton can take you. For more information visit www. Eaton.com/careers.

Job: Marketing

Region: North America – US/Puerto Rico

Organization: MKTG Marketing Function

Job Level: Individual Contributor

Schedule: Full-time

Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No

Does this position offer relocation?: No

Travel: Yes, 10 % of the Time