Eaton Corporation Lead Marketing Analyst in Raleigh, North Carolina
Eaton’s Electrical Division is seeking a Lead Marketing Analyst. This position is located in our Moon Township, PA OR Raleigh, NC facility.
Liaise with the marketing team to ensure successful deployment of marketing emails and campaigns using our marketing automation system (Eloqua)
Deploy brand identity standards and taking a leadership role in enforcing compliance
Implement automated lead-nurturing programs to positively impact our current lead database
Establish, track and report on standard campaign metrics to optimize
Provide feedback and content for monthly operations report
Design and test web forms and landing pages to ensure accurate lead collection and process flow
Coordinate and integrate efforts with other Marketing personnel and cross-functional teams on a global basis
Serve as a company expert in email marketing strategies
Become power user of our marketing automation platform
Integrate forms with C360 as required, test with IT
Monitor inbox and respond to emails accordingly. Manage unsubscribes.
Maintain data quality by following import processes and form processing steps. Monitor data periodically for cleanliness and make updates to the contact washing machine to improve data quality as needed.
Take the lead on integrating other marketing cloud applications or tools with Eloqua and documenting the process. (once IT approved.)
Document processes within Eloqua and share with other users.
Innovative problem solver – always searching for the best solution
Excellent written and verbal communication skills with strong attention to detail
Possess data evaluation skills with ability to extract and interpret data from various sources to offer creative marketing and product solutions
Proficiency with Microsoft Office, Macromedia Dreamweaver, and Adobe Photoshop
Have knowledge of CRM systems along with experience in integrating Eloqua with a CRM
Understands the fundamentals of lead management and lead scoring.
Bachelor’s degree from an accredited institution
Minimum 5 years’ experience in digital marketing automation, skilled in HTML
Bachelor’s degree in Business or Marketing from an accredited institution.
Minimum 5 years’ experience in digital marketing- preferably in B2B environment
Understand e-mail best practices
Have experience with marketing automation platform. Specifically Eloqua.
Solid understanding of online customer behavior
Spanish speaking a plus.
Eaton is a power management company with 2016 sales of $19.7 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries. For more information, visit Eaton.com.
At Eaton we see things differently. We see opportunities to innovate, go above and beyond, and we work hard because what we do reflects who we are. If you see things differently – if you’re determined, motivated and focused on improving the world around you – then it’s time to see where a career at Eaton can take you. For more information visit www. Eaton.com/careers.
Region: North America – US/Puerto Rico
Organization: MKTG Marketing Function
Job Level: Individual Contributor
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time