Eaton Corporation Marketing Manager in Peachtree City, Georgia

Eaton, located in Peachtree City, GA is searching for a Marketing Manager. The Marketing Manager will work closely with the High/Low Bay and Gasketed Platform Manager to define and implement a multi-generational product roadmap that will enable Eaton to have superior connected lighting value propositions for the industrial segment and its customers.

Essential Responsibilities

  • Management of assigned products, including evaluation of product line extension or modification requests from sales team, or external customers. Utilize a formalized process that gives quantifiable reasons to implement or reject the extensions or other changes to the portfolio. Preparation of a business proposal for acceptable projects that includes product specification, target cost, average sell price, and payback model.

  • Responsible for meeting profitability, revenue and customer service targets.

  • Responsible for introducing, on schedule and on budget, competitive products that meet or exceed market expectations and making promotion, and channel recommendations.

  • Evaluation of product line cost reduction, modification, and process improvement recommendations from the manufacturing team for market acceptability. This includes regular documented meetings with the teams that give clear direction and priority based on a commercial perspective.

  • Participation as a key member of a product development team through the concept, development, implementation and market introduction for the product. Responsibility for product literature content that includes features, benefits, and performance data. Monitor these areas as part of product life cycle management.

  • Responsibility for sustaining core product lines to adapt to market changes or to penetrate new markets and address competitive offerings. This includes recommending programs and promotional activities to strengthen market position for sustained product lines.

  • The Product Marketing Manager must work closely with Platform Manager to balance competing business needs.

  • Maintain product plan and technology roadmap on key products. Coordinate product planning inputs for strategic and business planning.

  • Coordinates the training of new and existing customers, distributors, etc., relating to products. Conducts major product presentation in conjunction with promotions, new product introductions, as well as existing product line training. Also conducts presentations relative to products.

  • Contribute to design and format planning for all product line marketing collateral, (i.e., Brochures, Specification Sheets, Agent Sales Guides, and Distributor Price Schedules).

  • Responsibility for coordinating price and margin objectives with the product-pricing group, based on competitive analysis, market price sensitivity analysis, etc.

  • Also responsible for performing analyses as required such as SKU update ownership, Inventory analysis and leadership, and Complexity Management program.


Basic Qualifications

  • Bachelor degree in Business or Engineering from an accredited educational institution is required

  • A minimum 3 years product management, project management, or sales or marketing experience

  • Incumbent must be able to travel domestically and internationally

  • Must be legally authorized to work in the United States without company sponsorship

  • No relocation benefit is being offer for this position. Only candidates that currently reside within the immediate geographical area of Peachtree City, GA will be considered.

Position Criteria

  • Ability to think and act strategically

  • Ability to collaborate and manage effectively across multiple functions

  • Ability to conduct market research to understand customer needs

  • Ability to demonstrate strong data analytics capabilities

  • Ability to multitask, complete projects with tight deadlines

  • Ability to articulate good balance of technical and commercial acumen

  • Ability to work in a matrix organization, in virtual teams (across different locations), and cross-cultural environments

  • Ability to learn, articulate, and support complex products and technologies

  • Ability to demonstrate effective presentation, verbal and written skills

  • Ability to demonstrate proficiency with Microsoft Excel and PowerPoint

Preferred Qualifications:

  • Master Degree in Business from an accredited educational institution

  • Broad knowledge of connected lighting industry.

  • Broad knowledge and experience in automation and control technologies including hardware, software, and services product or platform management

  • Experience with customer meetings and presentations as well as delivering presentations to large groups

Eaton is a power management company with 2016 sales of $19.7 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries. For more information, visit

At Eaton we see things differently. We see opportunities to innovate, go above and beyond, and we work hard because what we do reflects who we are. If you see things differently – if you’re determined, motivated and focused on improving the world around you – then it’s time to see where a career at Eaton can take you. For more information visit www.

Job: Marketing

Region: North America – US/Puerto Rico

Organization: EPG LD Lighting Division

Job Level: Individual Contributor

Schedule: Full-time

Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No

Does this position offer relocation?: No

Travel: Yes, 25 % of the Time