Eaton Corporation Senior Communications Manager in Eden Prairie, Minnesota
Eaton has an opening within the Hydraulics Group for Senior Communications Manager. This position will be located in Eden Prairie, MN.
The primary function of this role is to advise and support the leaders of Eaton’s Global Hydraulics Group (Hydraulics, Filtration and Golf Grip) in the strategic management of communications between the organization and its key stakeholders (employees, customers, local communities, and media). Develop and implement Group-wide and division-specific strategic communications plans that increase employee engagement, support business objectives and raise awareness of Eaton. This role will be focused approximately 80% on internal activities related to change management, employee engagement, communications strategy and executive communications while approximately 20% of the successful candidate’s time will be focused on externally facing thought leadership, media/PR activities and issues/crisis management as needed. Essential functions of this role include but are not limited to:
Create communications plans designed to facilitate change, enhance employee engagement and build trust in leadership.
In collaboration with business leadership and key functional leaders, develop and implement employee communications plans and programs to support business goals, and to build and strengthen employee understanding, alignment and engagement with those goals.
Maintain tools and processes for two-way communication with internal and external stakeholders (could include internal announcements, speeches, blogs, presentations, newsletters, brochures, surveys, web-enabled tools, videos, special events, etc.).
Provides advice and tools to leadership to help them further develop their communication skills.
Works with Hydraulic Group executives, MOPs, and plant managers to create and refine talking points, articles, blogs, presentations, etc. Serves as a key counselor, trainer and coach to these leaders.
Issues Management: Proactively identify issues and potential crises. Develop and implement strategies for managing them. Counsels and advises business unit on managing communications issues;
Media/ Public Relations: Develop and implement group-wide and division-specific strategic Media Relations, Public Relations and Social Media plans that support business goals, increase employee engagement, facilitate change and raise awareness of Eaton. Coordinates media relations efforts for the business. Oversees and participates in the preparation of written materials such as news releases, briefing materials, holding statements and Q&A documents and serves as a key spokesperson for the Group. Responsible for reporting on results of key external campaigns. Provides message training and spokesperson preparation. Manages group strategic sponsorships and partnerships. Partners with the Marketing Communications team on external campaigns.
Manage communications supplier and consultant relationships to enhance the value of the relationships to Eaton and lead the search/select process when appropriate.
Demonstrate fiscal accountability in budgets and cost-benefit analysis of communications activities.
Sets Group wide communications policies consistent with corporate policy; ensure group adherence to all communications policies, philosophies and processes. Define processes for standard work in the function. Make best practices transferrable across the enterprise.
Ensures alignment with and understanding of brand standards while fostering creativity.
Bachelor’s degree from an accredited institution is required
Minimum 10 years of experience as a communications professional is required. This must include broad-reaching responsibilities in internal and external communications working in a corporation or via a combination of agency and corporate experience.
Must be legally authorized to work in the United States without company sponsorship
Bachelor’s degree in communications/journalism/business or other relevant field from an accredited institution
Master’s degree communications/journalism/business or other relevant field
Accreditation in Public Relations or a similar field
Strategic communications planning skills: Ability to: define communications objectives which are aligned and in support of business objectives; analyze and interpret information, business conditions, stakeholder positions and other variables in order to develop a framework for strategic communications; define strategic and measurable objectives; adjust the strategy in response to or anticipation of changing conditions; design and conduct both quantitative and qualitative research.
Crisis communications management: Ability to: anticipate potential crises; develop and implement crisis communications plans and procedures; respond to urgent and threatening situations; apply experience; immediately mobilize and deploy resources.
Issues management: Ability to: anticipate emerging issues that have the potential to impact revenue or reputation; reconcile differences in internal opinions on how to respond to issues; persuade others of the need for action; devise and lead response plans.
Knowledge of new communications technology: Successful experience with new digital media tools and social media techniques and understands their role in reaching strategic business objectives.
Excellent verbal and written communications skills: Ability to synthesize complex information; understand the needs and interests of target audiences; define and articulate messages; generate effective and compelling content for a variety of vehicles (news releases, articles, Q&A documents); create and edit copy; develop and deliver effective presentations.
Knowledge of graphic design and production: Understanding of graphic design including composition, color, imagery, motion, and sound across the spectrum of communications vehicles and successful experience with the production processes for those vehicles.
Knowledge of communications theory and practice: Understanding of communications as a two-way process and its use in influencing perceptions, attitudes, and behaviors; broad exposure to and understanding of the integrated disciplines of the communication function (i.e. media relations, employee communications, branding and corporate identity, financial communications, marketing communications, community relations); ability to provide communications counsel to the company’s leaders.
Project management skills: Ability to lead the planning, implementation, and evaluation of projects according to established processes; serve as a consultant for internal and external customers.
Eaton is a power management company with 2016 sales of $19.7 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries. For more information, visit Eaton.com.
At Eaton we see things differently. We see opportunities to innovate, go above and beyond, and we work hard because what we do reflects who we are. If you see things differently – if you’re determined, motivated and focused on improving the world around you – then it’s time to see where a career at Eaton can take you. For more information visit www. Eaton.com/careers.
Region: North America – US/Puerto Rico
Organization: HYD Hydraulics Group
Job Level: Manager
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: Relocation from within United States and / or Puerto Rico
Travel: Yes, 25 % of the Time