Eaton Corporation Division Marketing Manager in Eden Prairie, Minnesota

Eaton’s Filtration division is a leader in liquid filtration that can help companies improve product quality, increase manufacturing efficiency, protect employees and equipment, and help achieve sustainability goals. We help our customers make liquid products and processes clean and pure whether they are involved in sanitary processes like pharmaceutical, food and beverage; industrial water, petrochemicals, marine, automotive, municipal water, agriculture and construction equipment; or power generation from coal, natural gas, nuclear, hydropower and wind.

Eaton is currently looking for a Division Marketing Manager.This position has responsibility for product management, marketing communications, sales support, employee communications, market analysis, voice of the customer, strategic planning and business development. The primary objective for this position is to drive profitable growth for the division through both organic and inorganic strategies. The secondary objective is to develop product and branding strategies to improve Eaton’s competitive position in the filtration industry.

Essential job duties include:

Strategy Development:

  • Leads the strategic planning process for the Filtration Division. Responsibility includes analyzing market trends, competitor activity, and customer needs, identifying growth opportunities, facilitating strategic discussions within the business and communicating the strategy.

  • Leads the assessment of new markets to help identify competencies, products, and services required to succeed in the space. Responsible for developing the business case to enter new markets.

  • Supports business development strategy, pipeline development and due diligence for acquisitions and alliances. Manages strategic alliances as appropriate.


  • Leads the creation of the annual marketing plan along with development of marketing materials, sales tools, trade show participation and advertising strategy to support growth initiatives and branding strategy. Includes administration of the annual budget.

  • Responsible for leadership of all customer facing digital tools for the filtration business including OneEaton, Product Data Hub, Power Source and e-commerce initiatives.

  • Supports the Filtration leadership team in the development and deployment of the internal division communication plan.

  • Responsible for managing media relationships in the filtration industry.

  • Leads the customer survey process for the division (CRR).

Product Management:

  • Responsible for building product management excellence in the filtration division.

  • Supports sales and engineering functions in building the new product development funnel including effective voice of the customer research and development of robust business cases to support investments.

  • Supports engineering and program management in ensuring the success of new product development projects.

  • Provides leadership in development of product roadmaps and managing product rationalization efforts.


Basic Qualifications:

  • Bachelor’s degree in engineering or marketing from an accredited institution

  • Master’s degree from an accredited institution

  • Minimum of 8 years related work experience

  • Minimum of 5 years of experience in marketing

  • Minimum of 3 years of experience as a manager of people

  • Candidates must be legally authorized to work in United States without company sponsorship.

Preferred Qualifications:

  • Work experience in mergers and acquisitions

  • Work experience at S&P 500 companies

  • Global marketing experience

Position Criteria:

  • Requires superior analytical and thinking skills, intellectual rigor and curiosity and problem-solving capability.

  • Requires strong business acumen, collaboration and leadership skills.

  • Experience gathering VOC and designing effective marketing messages.

Eaton is a power management company with 2016 sales of $19.7 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries. For more information, visit

At Eaton we see things differently. We see opportunities to innovate, go above and beyond, and we work hard because what we do reflects who we are. If you see things differently – if you’re determined, motivated and focused on improving the world around you – then it’s time to see where a career at Eaton can take you. For more information visit www.

Job: Marketing

Region: North America – US/Puerto Rico

Organization: HYD FFD Fluid Filtration Division

Job Level: Manager

Schedule: Full-time

Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No

Does this position offer relocation?: Relocation from within United States and / or Puerto Rico

Travel: Yes, 25 % of the Time