Eaton Corporation Marketing Manager Residential Building (m/f) in Bonn, Germany

The marketing manager is responsible for working with the sales organization, local marketing and regional segment marketing manager to drive profitable growth through developing integrated campaigns targeting installers and partners in the following industry segment: residential.

  • Drive the implementation of the EMEA residential segment strategy in Germany

  • Define integrated and multi-channel marketing campaigns for the residential segment

  • Develop marketing content, campaigns, and programs (email newsletter, direct mail, collateral, website content, SEO, social marketing, events, blogs, display advertising, etc.) targeting installers and electrical wholesalers

  • Work closely with EMEA marketing to contribute to define campaign topics and persona as well as message map development

  • Implement centrally developed marketing activities in Germany

  • Collect and share local VOC, market dynamics, competitive landscape with the divisions and Central Marketing segment

  • Drive customer participation in local segment events, conferences, roadshowsDrive training of local sales teams to ensure full familiarity with campaign content

  • Work closely with sales to implement operational action plans, set up growth plan and targets with sales leaders


+ + BA/BS in Marketing, Business Administration or related field. MBA and/or technical background is a plus.

  • 7+ years of experience in building integrated B2B on- and offline campaigns as well as determining program effectiveness, ROI, etc.

  • Experience in working with cross-functional teams, matrix organizational settings in a dynamic environment.

  • Knowledge of best practices in B2B demand generation, marketing automation and lead nurturing.

  • Excellent written and verbal communication skills in English and German, with the ability to present to senior management.

  • Strong organizational and project management skills with ability to operate on a wide range of topics and projects at one time.

  • Plus: Experience in residential products and technologies including power distribution and circuit protection, life safety components as well as smart home automation products.

  • Plus: Graphical skills.

Eaton is a power management company with 2016 sales of $19.7 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries. For more information, visit

At Eaton we see things differently. We see opportunities to innovate, go above and beyond, and we work hard because what we do reflects who we are. If you see things differently – if you’re determined, motivated and focused on improving the world around you – then it’s time to see where a career at Eaton can take you. For more information visit www.

Job: Marketing

Region: Europe, Middle East, Africa

Organization: Sales EMEA

Job Level: Individual Contributor

Schedule: Full-time

Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No

Does this position offer relocation?: No

Travel: Yes, 10 % of the Time

Eaton is an Equal Opportunity and Affirmative Action Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.